Your guide to getting started with omnichannel marketing

A hands on guide to adopting today’s most powerful marketing strategy

CX Network

image of customers using omnichannel

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

Omnichannel customer experience

Multichannel marketing and omnichannel marketing may sound similar, but they are far from being the same thing.

While all companies contact customers using more than one channel, relatively few can use all channels in parallel to provide personalized, timely and consistent content that customers want.

Nor can many organizations meet customer expectations as they shift from one channel to another.

With omnichannel customers thought to have 30 per cent more lifetime value than single channel customers, businesses should be striving to provide seameless experiences across channels. 

This Omnichannel Marketing guides takes you step by step through the stages of becoming an organization that routinely benefits from omnichannel customer engagement.

Additionally, you can learn from real world success stories for practical insight on how to make the change to omnichannel content, marketing, and ultimately, customer experience.

Gain practical insight into building an omnichannel marketing system, including:

  • The importance of reviewing the status quo
  • How to refine your requirements
  • Where to develop and deploy your assets
  • How to test your success
  • The five step process to building your omnichannel solution
  • How to build a practical solution that works for you
  • Ways to refine the solution to ensure constant improvement
Sponsored By: