Breaking the code: Customer-driven learning and innovation

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The best-performing companies use customer feedback to fuel learning and innovation. This research reveals the formula for doing it well.

To better understand the specific practices that customer-driven innovators use to anticipate, act on, and adapt to the changing expectations of a more empowered consumer, Accenture and Medallia surveyed 450 senior customer experience and marketing executives across the US, Canada, UK, Germany and Australia.

The research suggests that customer-driven innovators – companies that both enhance and learn from the customer experience – have three main competencies that allow them to consistently deliver greater customer value.

Download this whitepaper for:

  • Real-life examples of what customer-driven innovation looks like
  • The three main competencies that allow customer-driven innovators to consistently deliver greater customer value
  • The secrets to drive revenue growth by fueling