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As consumer behavior and preferences continue to change, how Asia-Pacific (APAC) businesses respond to these in 2022 will determine their likelihood of attracting and retaining customers and their standing amongst competitors.
Here the Qualtrics XM Institute presents its study based on insights from thousands of consumers. The research examines how satisfied customers are with the companies they buy from. The message was clear: consumers want and demand better experiences, or they will go elsewhere.
Access the report to explore the key improvement areas APAC companies need to address according to consumers and practical next steps for moving forward.
Did you know? 9.5 per cent of your revenue is at risk due to bad experiences.
Download this content to understand:
- The key areas APAC businesses need to improve, according to their consumers
- The impact that consumer experience – good and bad – has on revenue and advocacy
- What steps to take next to turn consumer feedback into action
