CX TALK: Shop Direct's Personalisation Strategy
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Sarah Curran is the Luxury Director for Shop Direct. In an interview at the Customer Experience Exchange for Retail she spoke about:
- The differences between operating online vs offline
- The most effective way to map a customer journey online
- Key elements to delivering a high level of personalisation online
- The holy grail of customer experience – and whether it’s achievable for business today
- The key to success of a customer experience strategy
Watch the full interview below
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