CX TALK: Shop Direct's Personalisation Strategy

Sarah Curran is the Luxury Director for Shop Direct. In an interview at the Customer Experience Exchange for Retail she spoke about:The differences between operating online vs offlineThe most effective way to map a customer journey onlineKey elements to delivering a high level of personalisation onlineThe holy grail of customer experience – and whether it’s achievable for business todayThe key to success of a customer experience strategyWatch the full interview below[inlinead]
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