CX TALK: Shop Direct's Personalisation Strategy

Posted: 04/11/2017

Sarah Curran is the Luxury Director for Shop Direct. In an interview at the Customer Experience Exchange for Retail she spoke about:

  • The differences between operating online vs offline
  • The most effective way to map a customer journey online
  • Key elements to delivering a high level of personalisation online
  • The holy grail of customer experience – and whether it’s achievable for business today
  • The key to success of a customer experience strategy

Watch the full interview below

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