CX TALK: How Standard Life Built Customer Insight & Analytics Into the Organisation
Stephen Ingledew is the former Managing Director, Customer and Marketing at Standard Life plc. In his presentation at the Customer Insight and Analytics Exchange he spoke about the power of analytics.
He highlighted the necessary marriage between marketing, IT and sales to capture the power of data, create greater customer insight and increase engagement.
SEE ALSO: The 3 Key Principles Driving Customer-Centricity at Standard Life
Watch his full presentation below.