CX TALK: How Metro Bank Builds Emotional Engagement





Chris Brindley is the Managing Director of Metro Bank. In an interview at the Customer Experience Exchange for Europe, he spoke about:

  • How financial services can rebuilt trust with their customers
  • The importance of speaking about fans instead of customers and colleagues instead of employees
  • Why they benchmark themselves against the best retail brands instead of other banks
  • How they build emotional engagement with their ‘fans’
  • What the holy grail of customer experience is


Watch the full interview below.

Chris Brindley is the Managing Director of Metro Bank. In an interview at the Customer Experience Exchange for Europe, he spoke about:How financial services can rebuilt trust with their customersThe importance of speaking about fans instead of customers and colleagues instead of employeesWhy they benchmark themselves against the best retail brands instead of other banksHow they build emotional engagement with their ‘fans’What the holy grail of customer experience is Watch the full interview belo...
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