There Are No Shortcuts in Managing Customer Experience Profitably



Dr Phil Klaus
07/07/2015

Do you embrace CX as the way to do business in an environment in which the customer "calls the shots"? Written by Dr. Phil Klaus, Professor of Customer Experience and Marketing Strategy To embrace - originating from the 14th Century Old French embracier, defined in the dictionary as "to take or receive gladly or eagerly; accept willingly". Regrettably, most of the companies 'embracing' customer experience (CX) as the new management paradigm do neither accept that CX requires more than...
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