How to Create Loyal Long-Term Customer Relationships in a Changing Retail Landscape

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Danny Andrea

In a changing age of customer loyalty, the Retail Director of Artisan du Chocolat says that it is brand loyalty as a whole that organisations should be focusing their attention on. Customer loyalty is changing. As quick as the click of a mouse (does anyone even use a mouse anymore?) the customer is able to change their decision about who they choose to shop with. The options are endless. Where once there was a choice of a few stores on the high street, there is now the choice of the high street,...
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