Why, When and How to Invest in Your Customers

These retention strategies will bridge the gap between loyalty programmes and actual customer loyalty.The Communications Customer Satisfaction Survey carried out in 2013 suggests that apathy is compelling more mobile users to stick with their current supplier than strong customer experience. Similarly, a study of 4000 costumers from around the world found that 15 per cent of subscribers said they saw no advantage in switching carrier and that all communication service providers (CSPs) were the s...
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