Improving Customer Experience: How to Get the Job Done
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What are the key things to have in place to achieve real CX change?Michael Cutbill is a leading customer experience (CX) expert in the financial services industry, having been the Marketing Director for the likes of Saga Services Ltd and The AA for six and seven years, respectively. In this article for CX Network he talks about what key things customer experience leaders should have in place to achieve real CX change. Many companies see improving customer experience in the same way as most peop...
