How to Build a Connected Customer Experience

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Shop Direct's Head of Customer Experience talks about changing expectations and obstacles to overcome when building connected customer experiences in the digital space. Shop Direct is the UK and Ireland's leading multi-brand digital retailer, delivering 48 million products every year to millions of customers. They have been around for more than 80 years and each of their digital department stores are household names - from their newer brands, Very.co.uk, isme.com and Woolworths.co.uk right...

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