Barclaycard's 5 Big Bets of Customer Experience

At the Customer Experience Exchange for Financial Services, Shelley Malton, Chief Operations and Technology Officer at Barclaycard, shared 5 tricks that have seen their complaints drop by a staggering 86 per cent and customer advocacy double. Successfully rebuilding their customer culture by combining the efforts of front-line and senior leadership staff, Barclaycard are now ranked 19th in the 100 best brands for customer service. >> Download Barclaycard’s 5 Big Bets of Customer Experie...
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