The What, Why and How of Customer Experience Management

This infographic shows why CEM is important and what the key is to creating awesome CEM.

In March we interviewed the then Chief Marketing Officer of Magnolia, Christopher Justice, in which he spoke about challenges the marketing industry faces today and how you, as the CMO, can overcome these. He said: "Listening becomes your default behaviour."

Today we have for you an infographic from Magnolia that delves into the 'what', 'why' and 'how' of Customer Experience Management (CEM) - to help you give your customers a flawless experience across all digital channels and devices.

The infographic covers:

  • Why is CEM important?
  • CEM and ubiquitous content
  • Integration is key to awesome CEM


You can download the full-sized version of the infographic below.