Customer journey analytics 101: The essential guide for marketing and CX
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In 2018, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources accomplishing this can be a near-impossible task (with traditional analytics methods and tools, that is).
In this information-packed 64-page eBook, you’ll discover how leading marketing and customer experience teams are adopting cutting-edge journey analytics technology to get a powerful, real-time visualisation of their customers’ journeys. This eBook will help you apply a new journey-based approach to measurement, optimisation and customer engagement to drive optimal business outcomes.
Download this eBook to learn:
- How a customer journey based approach is vital for impacting KPIs, such as revenue growth, churn rate, NPS, CSAT and customer lifetime value
- What customer journey analytics is, and how teams are using it to improve results
- How journey analytics tools succeed where traditional tools fail
- The crucial differences between journey analytics and journey mapping, and how to use them together for maximum impact
- Five needle-moving business benefits of journey analytics and real-life use cases