CX TALK: How RBS Uses Data & Analytics for Customer Insight

Lee Wilson works on strategy analytics, marketing and customer decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight and Analytics Exchange she spoke about:Understanding and adapting to the changing face of customer needs and behavioursThe importance of data and analytics in the banking industryTools that have helped them on their insight journey and they’re planning to invest inRBS’ future plans for data and analyticsTrends that will be leading the way in data and...
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