CX TALK: Digital Transformation Insights From Philips
Vijay Solanki is the Senior Director – Digital Innovation at Philips. In his presentation at the Digital Marketing Exchange he spoke about:
1) Digital innovation: what it is, why it’s important, why you need to do it, and why you need to do more of it
2) Digital transformation: for any element of digital to happens, especially in traditional companies, you need this transformative change
3) Examples of digital innovations within Philips itself
Watch his full presentation below.
For more from the Digital Marketing Exchange also have a look at:
- CX TALK: Argos’ Transformation to a Digital Leader
- CX TALK: eBay’s Media Mix Modelling Strategy
- CX TALK: Procter & Gamble on Why Being Consumer-Centric is Key
- CX TALK: Vodafone Netherlands’ Digital Transformation Journey
- CX TALK: How Philips Engages With Customers on a Human Level in a Digital World
- CX TALK: The Digital Customer Experience at Vodafone Netherlands
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.