How CMO and CIO Collaboration Enabled a Transformational CX Vision for Aegon UK

Contributor: Zarina de Ruiter
Posted: 07/08/2015
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David MacMillan, former CMO of Aegon UK, discusses how collaboration with his CIO enhanced the customer experience delivered by the business. In recent months we've spoken a lot about C-suite collaboration, and there is one relationship that is particularly vital to enhance a company's customer experience strategy: that between the CMO and

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Contributor: Zarina de Ruiter