How CMO and CIO Collaboration Enabled a Transformational CX Vision for Aegon UK

David MacMillan, former CMO of Aegon UK, discusses how collaboration with his CIO enhanced the customer experience delivered by the business. In recent months we've spoken a lot about C-suite collaboration, and there is one relationship that is particularly vital to enhance a company's customer experience strategy: that between the CMO and CIO. At first glance it may seem that these two functions have wildly different visions and agendas, but actually they can work closely together to cr...
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