The Evolution of Marketing: From Trade and Production to Customer-Driven Digital Engagement

Contributor: Andrew MacKenzie
Posted: 03/28/2016
Trade and Production to Customer-Driven Digital Engagement
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What does the modern marketer have to take into consideration for a successful campaign in the digital age and to ensure increased customer engagement?According to the Chartered Institute of Marketing (CIM), the term ‘marketing’ can be defined as “the management process responsible for identifying, anticipating and satisfying customer

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Andrew MacKenzie
Contributor: Andrew MacKenzie