The Evolution of Marketing: From Trade and Production to Customer-Driven Digital Engagement




What does the modern marketer have to take into consideration for a successful campaign in the digital age and to ensure increased customer engagement?According to the Chartered Institute of Marketing (CIM), the term ‘marketing’ can be defined as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. All businesses market themselves and their products, but the role of the marketer and the strategies they use to reach their intende...
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