Capitalising on the Social Media Revolution to Blend Commerce with Community

Premier Farnell identified a shift in marketplace behaviour - their customers were migrating to the web to perform research and buy products. See how Premier Farnell created a one-stop, unbiased global online resource for design engineers around the world to research and buy products, collaborate, and confer in an easy-to-use social networking environment. Download the case study to find out: How Premier Farnell used Social Business to support their strategy to decommission the compe...
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