How Can You Evolve Your Marketing Strategy for the Digital Era?

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Marketing experts from Microsoft Corporation, Ziggo, Premium Credit Ltd, Standard Life plc and Direct Line Group discuss the future of digital marketing. Marketing is a constantly evolving area with new technological and digital advances - such as Big Data, wearables and The Internet of Things - emerging every day, which can help you improve the experience you deliver to your customers. But what do the experts believe lies ahead for the digital marketing industry? Hear it from the CMO...

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