The generative AI bot changing travel for Swiss Airlines customers
Hear how the generative AI bot Heidi is helping travelers select hyper-personalized destinations and itineraries
When we asked our network to tell us which three CX trends are changing their roles the most this year, generative AI chatbots were the second most selected response followed by hyper-personalization in sixth place.
In this session from All Access: The AI Revolution in CX, Edward Pauls, digital adoption and innovation expert at Swiss International Airlines explains how the airline has pursued both trends in tandem to create a new way to inspire and engage prospective travelers and drive flight sales.
In this interview with senior CX Network event producer Chloe Chappell, Edward explains how the airline’s generative AI-powered chatbot Heidi helps customers discover travel destinations by asking about their specific holiday preferences. From recommending lesser-known spots to tailoring suggestions that meet customer interests, Heidi represents a new frontier in customer engagement for airlines.
You can find out more about Heidi here.
