Staying relevant in 2024: How to increase CLV with memorable experiences
Catch up with All Access: Future of CX and find out how Electronic Arts approaches customer engagement
12/07/2023
Whether it is through exciting new technology or one of the many social media platforms that exist, there are many ways to connect to customers and increase customer lifetime value (CLV). Learning to effectively leverage these tools, however, can be expensive and time-consuming, and engaging with communities authentically requires an understanding of the cultural environment of each platform.
In this session from All Access: Future of CX 2023, Perla Bloom, connections planning lead at Electronic Arts (EA), explains how to leverage technology to boost brand experiences, how to be memorable, and how to stay relevant even during times of economic uncertainty.
Find out more about the event by reading our Ebook, The Future of CX.
