How data quality and hyper-personalization enhance CX for London Marathon Events
Discover how London Marathon Events improved data quality to enhance the overall experience of runners
The London Marathon is more than just a race; it’s one of the largest phygital experiences in the world, and the organization behind actively leverages first and third-party data to create deeper insights that personalize interactions for its participants both online and offline.
After all, in the competitive landscape of mass participation events, delivering a seamless and personalized participant experience is crucial. London Marathon Events has been doing this by leveraging data for hyper-personalized experiences, improving data quality and integrating digital tools with in-person events to create seamless and engaging experiences.
In this session from All Access: Digital CX 2024, Charles Juba, group director of digital and tech for London Marathon Events, discusses the key challenges of gathering and utilizing data effectively, implementing a data quality framework to tackle fragmented and incomplete data and enabling a more comprehensive understanding of race participants.
