05/12/2026
By:
Every day, your contact center has millions of conversations with your customers. Most enterprises analyze less than 3% of them. The other 97% disappear — no insight, no action, no business advantage. Reviewing a small sample isn't random — it's a deliberate tradeoff. Companies do this because they think it's "good enough", and it would be prohibitively expensive to have humans QA all calls. But it's no longer cost prohibitive with AI.
The broken assumption at the heart of the industry: evaluating 1-3% of customer interactions is quality management. It is essentially quality guessing.
The gap between what you think is happening and what is actually happening carries a real cost — a very large one. AI-based AutoQM can be quickly implemented, and easily managed by your teams. Large contact centers are not only saving costs, but improving the customer experience, and identifying new areas for growth using the data they get from 97% more calls.
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