Case study: How Lenovo upgraded the mobile experiences to maximize omnichannel brand presence
Find out how Lenovo is transforming mobile experiences and working to simplify digital customer journeys
Organizations around the globe are increasingly seeking to provide consumers with smooth, omnichannel experiences. Maintaining cohesive brand identity and excellent CX throughout remains a challenge, however.
Lenovo is transforming mobile experiences and working to simplify digital customer journeys. The goal is to ensure that CX is consistently outstanding across channels and throughout the customer journey, from discovery to purchase.
Speaking at All Access: Digital CX Ajit Sivadasan, president and global head of DTC at Lenovo explains how the tech giant is recalibrating mobile experiences and strengthening brand presence across channels to improve customer journeys and ultimately, digital CX.
Read more about the key takeaways from All Access: Digital CX 2023 in this round-up.
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