Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below and our ultimate guides: What is CX?, The customer-centric strategy guide, The Net Promoter Score (NPS) guide , The CX Network guide to journey mapping, management and orchestration and Proving ROI in CX: A step-by-step guide for practitioners.
The customer of 2026: What you need to know to drive loyalty
December 05 by Melanie Mingas
Discover the leading developments driving customer sentiment and behavior trends to drive stronger loyalty with your customer base
The customer behaviors guiding CX strategy in APAC in 2025
December 01 by Jerome Smail
Discover which five customer behaviors are influencing CX practitioners the most
12 things your next CX strategy needs to cover
November 28 by Melanie Mingas
As we take stock of 2025 and plan for what’s ahead, our expert panel of CX specialists suggest 12 things CX practitioners need to keep in mind for their next st
Plan now to stand out in 2026: The fast track to a winning CX strategy
November 26 by CX Network
Discover how to create and deliver experiences that stand out from the crowd in 2026
Customer experience is the next product: Startups can’t afford to treat CX as support
November 19 by Ekaterina Mironova
There's a blind spot in how companies big and small see product and experience. Ekaterina Mironova explains
Employee engagement 101: Rethinking EX in the age of declining trust
November 17 by Melanie Mingas
Discover three things that can drive a great employee experience, and the key actions your organization can take from Annette Franz, CCXP
Balancing security and seamless CX: The KYC dilemma
November 17 by Alex Vakulov
More security or easier experiences? The age-old conundrum is no longer a binary choice as customers demand tighter security in their transactions
CX trends in 2026: How to avoid the hype and drive real-world results
November 13 by Melanie Mingas
Discover how to cut through the noise, avoid distraction, and focus your work in 2026 and beyond
CX Network and partners showcase future-proofing CX to 1,000+ registrants
November 12 by CX Network
CX Network and partners showcase future-proofing CX to 1,000+ registrants
CX Network showcase the transformative approach to measuring customer experience to 500+ attendees
November 12 by CX Network
Customer experience webinar results for a leading vendor
The customer-centric strategy guide
October 01 by CX Network
Insights and strategies for implementing a customer-centric approach
A customer experience guide to chatbots
August 17 by CX Network
Discover why chatbots are crucial to business efficiency and customer satisfaction
