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Marketing
Contributor: Abdaraouf Zouai
Posted: 05/23/2017
The 3 Cs of Brand Messaging: Consistency, Clarity and Character
Marketing Maven blogger Abdaraouf Zouai discusses the values that will help you to clearly articulate your brand message to your customers Your branding expresses your products, your services, your true business values and your identity. It is a testament to your personality and characteristics – essentially who you are and what individuals think Full Article »
Posted: 03/07/2017
CX TALK: How the Latest Digital Developments Will Shape the Future of Marketing
At the Digital Marketing Exchange in London, Lucien van de Hoeven, Executive Vice President, EMEA at MarketShare, hosted an insightful interactive panel discussion on the latest digital trends and developments and how these will shape the future of marketing. Panelists include:Kristof Fahy, Chief Marketing Officer, Telegraph Media GroupSimon Hall, Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Contributor: Zarina de Ruiter
Posted: 05/25/2016
Digitla Marketing
There’s no denying that we live in a digitally-focused world. Internet traffic has increased fivefold in the last five years alone and is set to double again by 2019, and by 2020 Millennials are predicted to spend $1.4 trillion annually (a third of all retail sales). As Millennials are the first true digital generation, to receive just a nugget of Full Whitepaper »