Marketing

89 results
of 9
Contributor: Zarina de Ruiter
Posted: Tue, 04/17/2018
Podcast
Podcasts are more popular than ever before, but what are the best series to get stuck into for CX and leadership inspiration?Podcasts are a convenient way of consuming information on-the-go. Whether you’re stuck in traffic on your way to and from work, ploughing through endless exercises in the gym, or spending hours every day on public transport... Full Content »
Contributor: CX Network
Posted: Thu, 01/11/2018
Create a connected CX to increase engagement and customer lifetime value
Learn how to manage valuable digital brand assets across multiple channels and drive better customer engagement. In our digital age, organizations are seeking ways to reinvent how they market and strengthen their brand, manage their assets, and provide compelling customer experiences that reach the right customer – with the right content, at the... Full Content »
Contributor: Zarina de Ruiter
Posted: Mon, 12/18/2017
CX predictions
It’s that time of the year again where at CX Network we look deep into our crystal ball to predict the biggest trends, disrupters and changes that will impact customer experience in the 12 months ahead. Okay, it’s not quite as fantastical as that, we base our predictions on industry research and in-depth conversations with senior practitioners... Full Content »
Contributor: Zarina de Ruiter
Posted: Mon, 12/11/2017
Jo Boswell
Interview about the journey to personalisation at scale at British Airways, and the fundamental role of data and analytics that helped them along the way. Jo Boswell is the former Head of Customer Value Management for British Airways. She led analytics teams for the last 15 years and has championed better use of data and insight to drive the... Full Content »
Contributor: Zarina de Ruiter
Posted: Wed, 11/29/2017
data
Do you really need consent for every customer communication when the new regulation comes into force? With the General Data Protection Regulation (GDPR) set to come into force on 25 May 2018, there is a lot of chatter in the industry about what the new rules actually mean for marketers and customer experience practitioners handling personal... Full Content »
Contributor: Tobias Guenther
Posted: Wed, 11/22/2017
gdpr small
The rules around how companies process, store and use personal information are changing, what does this mean now for the way you’re collecting and utilising your customers’ data? SEE ALSO: Fifth of customers refuse to share personal data in 2018 Marketers and other customer experience practitioners collecting and using customer data across the EU... Full Content »
Contributor: CX Network
Posted: Tue, 10/24/2017
Eliminate digital asset chaos with a rich media ecosystem
Learn how to manage valuable digital brand assets to multiple channels and devices and create better customer engagement along the way.  Everywhere you turn – whether working online, browsing your favourite print catalogue or simply strolling through a retail store saturated with revolving product ads embellished by video and music – you can... Full Content »
Contributor: Katie Sadler
Posted: Wed, 10/04/2017
trust
Online advertising “can be alarming if consumers don't understand the mechanism driving it” Comprehension of digital marketing technologies affects trust of online targeted content and browser cookies, study finds. A study of 2,000 regular internet users has found that 56 per cent of those who have an understanding of online marketing techniques... Full Content »
Contributor: Ernan Roman
Posted: Wed, 08/23/2017
Four questions with the Marketing Director from Holiday Inn
Marketing expert and blogger Ernan Roman interviews Raul Ortiz about marketing innovations and customer experience. Raul Ortiz is the Marketing Director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for the teams that develop the annual marketing plans for the brands, executes integrated marketing programmes behind... Full Content »
Contributor: Zarina de Ruiter
Posted: Tue, 08/22/2017
The global state of customer experience 2017
The biggest CX trends, challenges and investment priorities for the next 12-18 months With The Global State of Customer Experience 2016 being the most popular of CX Network’s reports last year, we conducted our in-depth research for the second year running through a comprehensive annual survey. We gauged the views of global customer experience... Full Content »
Contributor: Ernan Roman
Posted: Mon, 07/31/2017
Marketing leaders: Traditional persona-based marketing no longer relevant
Where personas help identify “buckets” of customers, the limitations have become apparent as the consumer decision-making journey has veered from its predictable linear path and increased in complexity Over the past 12 months, the number of companies disappointed by the lack of a significant increase in response and engagement from their... Full Content »
89 results
of 9