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Marketing

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Contributor: Ernan Roman
Posted: 07/31/2017
Marketing leaders: Traditional persona-based marketing no longer relevant
Where personas help identify “buckets” of customers, the limitations have become apparent as the consumer decision-making journey has veered from its predictable linear path and increased in complexity Over the past 12 months, the number of companies disappointed by the lack of a significant increase in response and engagement from their tradition Full Content »
Contributor: Zarina de Ruiter
Posted: 07/24/2017
Market report: Digital marketing trends 2017
It’s been a year since CX Network’s last Digital Marketing Trends report and much has changed in the industry. Content marketing has gathered even more traction through the arrival of new formats and (social) channels; including the increasing importance of live video and partnering with influencers. Additionally, mass-market technology – led by Po Full Content »
Contributor: Abdaraouf Zouai
Posted: 07/10/2017
Plan your social media strategy like a house party
It’s helpful to view social media marketing as a get-together where you are the host and if you don’t take good care of your guests your party will flop Social media marketing can be a powerful weapon. If it’s done well, it allows you to connect with your audience, generate leads, drive traffic and build brand awareness. But if it is done sloppily Full Content »
Contributor: Zarina de Ruiter
Posted: 06/29/2017
Digital marketing trends 2017: A snapshot
It’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry. Content marketing has gathered more traction through the arrival of new formats and social channels, including the rising importance of live-streams and micro influencer partnerships. And technological advancements have made buzzwords such a Full Content »
Contributor: Abdaraouf Zouai
Posted: 05/23/2017
The 3 Cs of Brand Messaging: Consistency, Clarity and Character
Marketing Maven blogger Abdaraouf Zouai discusses the values that will help you to clearly articulate your brand message to your customers Your branding expresses your products, your services, your true business values and your identity. It is a testament to your personality and characteristics – essentially who you are and what individuals think Full Content »
Contributor: Zarina de Ruiter
Posted: 05/05/2017
The Biggest CX and Marketing Learnings From Millennial 20/20 Europe
The Millennial 20/20 Summit delved into the demanding and digitally-savvy generation of consumers, and how today's strategies of brands such as Revlon, PepsiCo and Aldo Group help them connect to Generation Y. The consumer market is rapidly changing, from a more passive involvement of the customer to a far more demanding world, driven by a new gen Full Content »
Posted: 04/20/2017
CX TALK: How Monarch Bank’s Employees Become Brand Icons
Nancy Porter is the SVP, Marketing & Sales at Monarch Bank. In an interview at the Customer Experience Exchange for Financial Services: US she spoke about:The importance of culture and how they make sure employees are their walking and talking brand iconsThe most important aspects of a CX strategyWhy training, marketing & sales are under on Full Content »
Contributor: Ernan Roman
Posted: 04/10/2017
Experiences Not Channels to Engage with Customers
Marketing expert and blogger Ernan Roman discusses why omni-channel is an important part of the overall customer experience, but that contact channels aren’t the end goal: an excellent experience is. “You can’t have your channels competing against one another… The goal is to get your organisation as a whole to work toward overall revenue optimisat Full Content »
Contributor: Oliver Slot
Posted: 04/04/2017
 LinkedIn’s Content Marketing Strategy
Jason Miller is the Global Content Marketing Leader at LinkedIn where he leads worldwide content and social media marketing initiatives. He helps marketers understand how to take advantage of digital advertising and content marketing tactics on LinkedIn, and beyond, to achieve their marketing goals and deliver real ROI. He is also the author of th Full Content »
Contributor: Marshall Goldsmith
Posted: 03/27/2017
leader
As a 10-year board member of the Peter Drucker Foundation, I had many opportunities to listen to Peter Drucker, the world’s top authority on management. During this time, Peter taught me some very important lessons about life and leadership.One of the greatest lessons he taught me was: “We spend a lot of time helping leaders learn what to do. We do Full Content »
Posted: 03/07/2017
CX TALK: How the Latest Digital Developments Will Shape the Future of Marketing
At the Digital Marketing Exchange in London, Lucien van de Hoeven, Executive Vice President, EMEA at MarketShare, hosted an insightful interactive panel discussion on the latest digital trends and developments and how these will shape the future of marketing. Panelists include:Kristof Fahy, Chief Marketing Officer, Telegraph Media GroupSimon Hall, Full Content »
84 results
of 8