Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below and our ultimate guides: What is CX?, The customer-centric strategy guide, The Net Promoter Score (NPS) guide , The CX Network guide to journey mapping, management and orchestration and Proving ROI in CX: A step-by-step guide for practitioners.
25 Habits of customer-obsessed leaders on CX Day 2025
October 07 by Francesca Di Meglio
On CX Day, learn about the habits of customer-obsessed leaders and how this trickles down into a company
5 things to know about CX technology in APAC
October 07 by Jerome Smail
Learn about the customer experience, CX, technology that is have the biggest impact in Asia-Pacific
The cloud imperative for customer experience
October 06 by CX Network
Learn about the cloud imperative for customer experience to ensure you upgrade the contact center
Setting the foundation for CX excellence: From strategy to technology
October 06 by CX Network
Learn about how to set the foundation for CX excellence, from strategy to technology.
Top 5 strategic aims in CX in 2025
October 04 by Francesca Di Meglio
Learn about the top five strategic aims in CX, according to the respondents of the Global State of CX
Amazon's new grocery line woos customers with lower prices
October 03 by Francesca Di Meglio
Find out about Amazon's new grocery line, which offers customers lower prices mostly under $5
The future of customer journey management
September 26 by CX Network
Discover what to expect from the future of customer journey management and its impact on CX
Cloud-transformation & AI in customer experience: From insights to action
September 26 by CX Network
Learn about cloud-transformation and AI to understand how to accelerate growth and scale in this new era
Epic battle between Disney and Universal comes down to CX
September 20 by Francesca Di Meglio
Learn about the battle for business between Disney and Universal theme parks and what this means for CX
Klarna's IPO and shift away from AI in CX
September 10 by Francesca Di Meglio
Learn about Klarna's IPO, its move away from AI in CX and return to human agents providing support
The customer-centric strategy guide
October 01 by CX Network
Insights and strategies for implementing a customer-centric approach
A customer experience guide to chatbots
August 17 by CX Network
Discover why chatbots are crucial to business efficiency and customer satisfaction
