CX TALK: How Royal Bank of Scotland Utilises Insight to Adapt to Changing Customer Behaviours

Posted: 03/16/2017


Lee Wilson is in charge of Strategic Analytics, Always on Marketing, and Customer Decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight & Analytics Exchange she spoke about:

  • How RBS tackles the challenge of changing customer behaviours
  • The fundamental importance of data analytics for customer interaction
  • How they’re adapting data architecture to breaking down data silos
  • Services and technology that are have been helpful on their customer insight journey
  • Trends that will be leading the way in insight & analytics in the next few years


Watch the full interview below.

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