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Insight
Posted: 05/11/2017
customer insight survey
We're currently researching the role of customer insight & data in today's customer experience landscape – and we'd love your input.Are you enhancing your CX strategy using big data software and systems? Do you have a data and insights oriented culture within your organisation? Let us know in the survey below! Full Article »
Posted: 03/30/2017
How Aviva Utilises Big Data to Drive Customer-Centricity
Jonathan Mansley is the Head of Data, Analytics & Insight at Aviva. In a presentation at the Customer Insight & Analytics Exchange he spoke about what makes good customer insight – and how big data helps with that. Including the biggest insight challenges and why you need to have data-centricity as part of your DNA to be customer-centric. W Full Video »
Contributor: Zarina de Ruiter
Posted: 10/04/2015
Podcast interview with James Frost, CMO of Worldpay UK, about the importance of data as part of a CX strategy and the trends that will define the industry in 2016. James Frost is the CMO of Worldpay UK, where he is responsible for the development and management of all marketing across the UK and Ireland – from sole traders to the largest Full Podcast »
Posted: 05/01/2017
Creating a Customer-Centric Culture Supported by Data-Driven Insights
Customer-centricity is a key part of driving customer experience excellence, but how can data-driven insights help deliver CX success? A company’s culture informs its every effort, from marketing, customer experience and outreach to the ways in which internal departments work together. In today’s competitive business environment, it’s imperative t Full Whitepaper »