How Insurance Companies Can Make Customer Experience Their Competitive Differentiator
Insurance companies need to move from providing remote product led information to their customers, to focusing on an optimised experience that is open, human led and promotes engagement.Customer experience matters: Being price sensitive towards your customers can lead on to that person holding multi-product with your company, which in turn will see your advantages being shared through word of mouth and social media to a wider reach of potential clients. In the bid for securing customer lifetime...
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