Identity Marketing For Dummies

Target consumer tribes with gated, exclusive offers to rise above the noise, grow revenue and create lasting connections with your customers

Add bookmark

CX Network


We respect your privacy, by clicking "Download Your Copy" you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. You have the right to object. In addition, you will receive our e-newsletter, including information on related online learning opportunities. For further information on how we process and monitor your personal data, and information about your privacy and opt-out rights, click here.

Identity marketing is a powerful new form of personalization that is transforming the brand-consumer relationship by engaging buyers based on meaningful aspects of their identity, such as their profession, life stage and affiliation. Instead of stalking customers online, brands invite consumers to enjoy an offer designed exclusively for a specific consumer tribe, such as students, teachers or the military. Customers are digitally verified when they opt-in to redeem the offer, giving brands valuable first-party data they can use to nurture lifelong loyalty.

This ebook features examples of leading brands across all industries that are applying identity marketing campaigns to acquire tens of thousands of new customers, enjoy six times greater conversion rates and generate triple digit growth. Readers will learn how to use identity marketing to engage hundreds of customer tribes with more than 2.5 billion consumers.

CX experts from Sheer ID offer a breakdown of how identity marketing works, why it is so powerful for creating a lasting emotional connection and how it increases return on investment by making offers go viral.

Download this ebook to uncover:

  • Why current approaches to personalization are falling short of their promise.
  • What identity marketing is and how it drives customer loyalty by giving you first-party data.
  • How to find your brands’ consumer tribes, and why engaging them through identity marketing is more powerful than traditional segmentation.
  • How identity marketing creates a lasting emotional connection that increases return on investment by making offers go viral.
  • How to launch an identity marketing program and tie it to your loyalty program.
  • Identify marketing success stories.
Sponsored By: