CX TALK: Achieving Excellence by Turning Customer Insight Into Customer Experience





Matthijs Spaak is the European CRM Team leader of Yokogawa Electric Company.


At the CX Excellence World Summit in Paris, Matthijs spoke about the importance of customer insight to drive an excellent customer experience. He also explains why CRM should be steering the business from all levels, citing examples from Yokogawa’s CRM roadmap.


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Matthijs Spaak is the European CRM Team leader of Yokogawa Electric Company. At the CX Excellence World Summit in Paris, Matthijs spoke about the importance of customer insight to drive an excellent customer experience. He also explains why CRM should be steering the business from all levels, citing examples from Yokogawa’s CRM roadmap.
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