Building A Customer-First Culture

Lessons learned by six CX experts who are driving customer-centric cultures at their brand



CX Network
04/27/2020

Image of customer first culture

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

Customer first strategy

The task of being customer-centric can lose precedence in business when company leaders are distracted by other corporate priorities, be it cost reductions or product development. This reality has been evidenced in CX Network’s research over the last four years as hundreds of CX practitioners flagged their struggles to build customer-first corporate cultures.

Without a solid end-to-end customer-first culture, the promises made by CX projects will struggle to see the light of day. 

Are You A Thought Leader? Partner With CX Network

Advertising with CX Network will showcase your organisation to more than 45,000 members of the online community. Download our latest media kit to learn more about our community, our products and how you can get involved. Download now.

After briefly exploring the challenges of building customer-first corporate cultures, this ebook presents key learnings from six CX experts who are driving customer centric cultures at their brands. The insights, which feature the likes of Pizza Hut, HEMA, American National, Wells Fargo and Ameren Missouri can be utilized by CX practitioners to improve cultures at their own business. Here are just a few of the insights contained in the eBook:

  • Customer centricity is not only limited to customer functions
  • Ways to ignite a customer-centric culture through data
  • The importance of locking in solid partnerships with the executive teams
  • Bring the voice of the customer to life: how to elevate the voice of the customer throughout the business.

RECOMMENDED