Building A Customer-First Culture
Lessons learned by six CX experts who are driving customer-centric cultures at their brand
Customer first strategy
The task of being customer-centric can lose precedence in business when company leaders are distracted by other corporate priorities, be it cost reductions or product development. This reality has been evidenced in CX Network’s research over the last four years as hundreds of CX practitioners flagged their struggles to build customer-first corporate cultures.
Without a solid end-to-end customer-first culture, the promises made by CX projects will struggle to see the light of day.
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After briefly exploring the challenges of building customer-first corporate cultures, this ebook presents key learnings from six CX experts who are driving customer centric cultures at their brands. The insights, which feature the likes of Pizza Hut, HEMA, American National, Wells Fargo and Ameren Missouri can be utilized by CX practitioners to improve cultures at their own business. Here are just a few of the insights contained in the eBook:
- Customer centricity is not only limited to customer functions
- Ways to ignite a customer-centric culture through data
- The importance of locking in solid partnerships with the executive teams
- Bring the voice of the customer to life: how to elevate the voice of the customer throughout the business.