Podcast: Insights in CX with STEP, Jysk Fynske Medier and Oracle

Join data and customer intelligence expert Dennis Vesti Brorsen from digital agency STEP, as he explains how his company helped one of Denmark’s leading media organizations increase newsletter subscribers and gain new customers

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Ben Watts

In the second episode of CX Network’s Insights in CX podcast series, we shift our focus to Denmark and how one of the country’s largest media organizations increased its newsletter subscriber base by more than 300 per cent in just one year.

Dennis Vesti Brorsen, head of data and intelligence at digital agency STEP, explains how the company substantially increased newsletter subscriptions while reducing costs for Jysk Fynske Medier (JFM), a Danish media companies with 13 newspapers, 64 weeklies, and a host of entertainment platforms and outlets.

In this episode, Brorsen reveals how STEP was able to achieve email open rates of 45 per cent and reduce costs across acquisition leads and conversions by 70 per cent for its client by using Oracle's Responsys Campaign Management solution to pull in newsletter subscribers through signup forms.  

With more than 100 different daily newsletters automated via Oracle Responsys, STEP was able to identify potential subscribers in its data and market trial offers to them.

Listen to this podcast to discover:

  • How STEP delivered JFM a positive return on its investment in CX and data acquisition strategies.
  • The steps all parties took to increase newsletter subscriptions and reduce costs across the board.
  • How Oracle Responsys was used to create a holistic and common data foundation in the media group that every business unit could make use of.
  • The role of email as a valuable user ID tool and communication method with current and potential customers.

For more information on Oracle’s Advertising and Customer Experience solutions and how it has helped customers like JFM, please visit: www.oracle.com/cx

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