Turning a Product-Focused Company Culture Into a Customer-Centric One

Interview with Standard Life's Managing Director, Customer and Marketing about customer-centricity, buzzword big data and customer personas. Stephen Ingledew is the Managing Director, Customer and Marketing at Standard Life is responsible for the strategy and direction of the company's Customer and Marketing Division, including the marketing activity across all distribution channels to the company's four million UK customers. In this interview with CX Network he discusses the impact of in...
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