Driving omnichannel orchestration to enhance a personalised customer experience

There is an increasing rise in digital engagement between brands and consumers across different channels today. Consumers today expect a certain level of personalisation when it comes to their digital engagement with the brands. It’s also important to make sure that when consumers are switching between channels, brands have contextual information of the consumers to enable a seamless and efficient omnichannel orchestration.

This session will enable you to understand the reasons why businesses are adopting new age omnichannel strategy, whilst overcoming the challenges in a new age of omnichannel.

This session will cover questions including:

What defines new age omnichannel and how can it positively impact organisations?

In what areas do you see organisations struggling to drive omnichannel orchestration?

What advice can you offer to companies that are embarking on/or revisiting their omnichannel strategy?

What role does AI play in a seamless digital CX journey?

How can organisations embed robust analytical capabilities?

If organisations need to invest in the next phase of customer personalisation, what should they prioritise?