Data security in customer experience: Market research



Adam Muspratt
08/16/2018

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The data security threat is complex and constantly changing.

Going into 2019 and beyond, data security will continue to be a major source of investment across all industries and sectors. The many high profile data breaches throughout 2017-18 – and the customer backlash that followed – have served as a constant reminder that cyber security is something that customer experience (CX) teams must take into consideration.

“The damage caused by a successful cyber attack can be so severe it becomes unquantifiable, with everything at risk, from customer data to intellectual property and from revenue to brand reputation. "

With numerous stakeholders responsible for ensuring data security in an organisation, how far have those within customer experience come in safeguarding the brand against attacks?

CX Network launched an industry survey to find out.

Customer data and analytics

Data security in customer experience 2018 report includes: 

  • The role of data security in customer experience
  • The impact of new data regulations
  • 5 GDPR myths busted
  • The road ahead for CX
  • Customer experience case studies

 

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