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Customer Data And Analytics
Businesses have the opportunity to gather data from a variety of sources and use that insight to personalize communications and engage customers on new levels. Through real-time analytics we can become vastly more responsive to customer needs and drive more compelling customer experiences.
However creating actionable, secure and real-time analytics is no easy task. Siloed and messy data, complicated software and lack of focus in customer insight strategies can leave brands wandering around in the dark.
Here we look at how CX practitioners are using customer data insight and analytics to impress customers.
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