The role of customer insight and data in 2017

Contributor:Zarina de Ruiter
Posted: 08/16/2017


New research reveals data adoption rates and the biggest challenges for the customer experience industry

We recently surveyed 100+ customer experience practitioners on their usage of big data and analytics, whether they implement new tech such as machine learning and artificial intelligence, and what the biggest data challenges are for them today. You can view a snapshot of the findings below and read the full research results here.


Do these challenges align with your own experience? Make sure to download your complimentary copy of the full research to discover how you can overcome them!

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Contributor: Zarina de Ruiter