Forrester exclusive: Personalise your CX with a digital intelligence business case
How can you move your digital analytics strategy from delivering value in isolation to a fully integrated personalised approach? Digital intelligence is the practice of coordinating and directing investment, operation and technology to optimise customer engagements at scale using insights that come from a holistic understanding of customers and their digital interactions with brands. SEE ALSO: CX Network Live – Data & Analytics Many digital analytics approaches can now deliver value by taki...
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