Case studies of AI in CX
Artificial intelligence (AI) in customer experience (CX) is becoming more ubiquitous. As AI in CX revolutionizes the way businesses interact with customers, leaders are looking for solutions. They want to see evidence that AI in CX has strong return on investment (ROI). Case studies of AI in CX are a great way to show that the tools have value and can help people solve common problems.
For more insights on how AI is changing CX, visit our Artificial Intelligence hub and check out our guides on AI in CX, chatbots, personalization, ethical AI guide, generative AI, and agentic AI. We also have guides on measuring the ROI on AI-powered CX, predictive CX, and generative AI shopping and agentic commerce.
How to get started with AI in highly regulated industries
January 13 by Melanie Mingas
From governance to trust and operationalization, Mrunal Gangrade, VP at JPMorgan Chase & Co, tells CX Network how to get started with AI
How 9 APAC countries are regulating the use of AI
January 12 by Jerome Smail
Nine ways AI is regulated and legislated across the Asia-Pacific region to build trust and transparency and tackle misinformation, bias, and hallucinations
5 ways conversational AI will impact customer service in 2026
December 26 by Amelia Brand
Discover 5 ways conversational AI is transforming customer service in 2026!
How Lidl built a 92% accurate AI model to transform customer service
December 08 by Amelia Brand
How Lidl built Optimus, its 92percent accurate AI engine redefining grocery customer service
4 things to know about the real-world use of AI and automation in CX
November 10 by CX Network
Discover four key audience insights from the CX Network webinar Re-writing the Rules of CX with AI Agents and CX Automation
Does Neurologyca’s AI promise a new era for customer-centric wellness?
October 23 by Amelia Brand
See how Neurologyca’s AI promise could transform customer experience in digital wellness.
Klarna and Google form AI partnership to revolutionize shopping experiences
October 13 by Amelia Brand
Klarna partners with Google AI to deliver personalized and smarter shopping experiences
Ralph Lauren unveils AI-powered assistant ‘Ask Ralph’
September 11 by Amelia Brand
Ralph Lauren unveils Ask Ralph, a conversational AI tool for styling and seamless shopping
8 free agentic AI tools for CX
August 28 by Amelia Brand
Discover the free agentic AI tools that will accelerate your CX and drive customer satisfaction
AI in CX case studies
August 07 by Francesca Di Meglio
Learn from AI in CX case studies, examples of applying artificial intelligence at major brands
Virgin Money implements conversational banking
August 05 by Francesca Di Meglio
Learn about how Virgin Money is implementing conversational banking by leveraging AI to improve CX
Walmart’s AI “super agents” to improve customer experience
August 01 by Amelia Brand
Discover the impact Walmart's new AI "super agents" will have on employees and customers
