Advancing the customer experience with AI
How AI and generative AI are delivering benefits for organizations in the APAC region
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Artificial intelligence (AI) powers hundreds of enterprise tools and processes that allow for faster decisions and smarter progress towards organizational targets. While this has driven financial and operational benefits, it has also facilitated a number of distinct benefits for customers, from automated chat and self-service, to more personalized and intuitive sales journeys.
In 2024, the forward-thinking organizations are advancing these experiences further to turn loyal customers into brand fans, with unbreakable emotional connections to the brand in question.
Featuring insights and case studies from Vodafone Idea, Mastercard, Toyota Finance New Zealand, Activision Blizzard, Torrens University, Wodonga TAFE and NICE, Advancing the customer experience with AI reflects on the major developments around the use and development of AI in CX. Focusing on how early adopters are embracing AI to deepen engagement with customers, it explores which tools are being deployed and the CX – and financial – returns that organizations are achieving as a result.
Download this report to learn:
- How AI-powered experiences are being used to turn loyalty into fandom.
- Why some organizations are choosing to hire a C-suite level executive dedicated to AI.
- How AI and generative AI are delivering benefits for organizations in the APAC region.
CX Talks: Is generative AI living up to the hype?
In CX there is no shortage of hype-worthy technology. However, with pressure growing to deliver CX projects on time and under budget, there is a growing urgency for practitioners to cut through this hype – particularly when it comes to generative AI.
Since entering the mainstream, generative AI has created just as many CX horror stories as it has success stories, but it’s still tipped to change everything we know about CX and service with five years.
This edition of CX Talks delves into the hype, promise, and reality of generative AI for CX in 2024, exploring what brands are achieving with AI and its impact on customer satisfaction.
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