2020 Guide to customer service: The critical role service plays in CX strategy

A four-part guide that offers expert insights and examples to ensure you are getting the customer service essentials right

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Customer-centricity has received considerable attention from CX practitioners in recent years, as brands look to perfect ‘winning’ customer experiences. However, the task of being customer-centric can lose precedence in business when company leaders are distracted by other corporate priorities be, it cost reductions or product development. 

As such, Oracle has produced a four-part guide on navigating the CX strategic planning process. The guide offers a breakdown of critical technology investments for better customer service, including cloud-based CX solutions with features like machine learning and digital assistants.

Download this guide to discover:

  • The differences between customer service and customer experience
  • Expert insights and three tips to create an amazing customer service experience
  • How to ensure you get today’s customer service essentials right
  • Examples of strategic technology investments that improve customer service experiences

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