Digital marketing trends 2017: A snapshot

Contributor:Zarina de Ruiter
Posted: 06/29/2017


It’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry.

Content marketing has gathered more traction through the arrival of new formats and social channels, including the rising importance of live-streams and micro influencer partnerships.

And technological advancements have made buzzwords such as artificial intelligence and smart devices a larger part of the industry, not in the least because of Pokémon GO and Amazon’s Alexa.

And yet, in some ways the trends we focused on in last year’s report are still integral to digital marketing strategies today, they’ve just evolved into new directions.

This two-minute preview video provides a snapshot of the biggest trends from this year, ahead of the full report launch. Sign up to CX Network today to receive the Digital Marketing Trends 2017 report straight to your inbox on publication.

zarina
Contributor: Zarina de Ruiter