Turning Casual Customers Into Life-Long Loyalists

Contributor: Zarina de Ruiter
Posted: 08/16/2015
Customer Loyalty for Your Brands's Customer Experience Strategy
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An infographic tackling the challenge of turning an acquisition into a life-long customer.

Building brand loyalty is imperative for a long-term customer experience strategy. According to Gartner research, 80 per cent of a company’s revenue comes from just 20 per cent of its customers; the loyal ones.

SEE ALSO: How the NFL Takes Loyalty and Brand Advocacy to a New Level With Fan Engagement

But once you’ve implemented a successful acquisition strategy, how do you turn those new customers into life-long loyalists?

The attached infographic (preview below) highlights the importance of following up with relevant communication.

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zarina
Contributor: Zarina de Ruiter