How Virgin Atlantic Empowers Employees and Links Digital and Physical Experiences to Meet Changing Customer Needs




Reuben Arnold, Senior Vice President – Marketing & Customer Experience at Virgin Atlantic, discusses the evolution of CX and marketing within aviation and how the model of the airport experience has changed in recent years. Reuben Arnold is Senior Vice President – Marketing & Customer Experience at Virgin Atlantic and is responsible for the airline’s customer experience in the air and on the ground. He also oversees all aspects of brand and design across the business and...
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