CX TALK: Why AXA Prioritises Innovation & Foresight Within Their Customer Experience





Jenifer Watkins is the Global Head of Customer Innovation & Foresight at AXA. In an interview at the Customer Experience Exchange for Financial Services US she spoke about:

  • Why it is important for customer organisations that prioritise CX to focus on innovation & foresight
  • How organisations can deliver a seamless customer experience across all channels
  • In which ways AXA embeds the customer within the DNA of the organisation
  • How financial services businesses can build and emotional connection with their clients.


Jenifer Watkins is the Global Head of Customer Innovation & Foresight at AXA. In an interview at the Customer Experience Exchange for Financial Services US she spoke about:

  • Why it is important for customer organisations that prioritise CX to focus on innovation & foresight
  • How organisations can deliver a seamless customer experience across all channels
  • In which ways AXA embeds the customer within the DNA of the organisation
  • How financial services businesses can build and emotional connection with their clients.