A guide to get started with customer journey orchestration
How to successfully implement journey orchestration in your organization
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Customer journey
As if the concept of customer journey mapping itself wasn’t confusing enough because people define and execute it differently, the field has evolved with new concepts to ensure experiences are more proactively designed to meet customer needs.
In this guide we look at the meanings behind some of the new concepts attached to customer journey mapping, how they combine with each other and how they are empowering brands to transform customer experiences.
Download this whitepaper to learn:
- The meaning of important terms related to customer journey mapping and management, and how they relate to each other
- Why customer journey mapping and orchestration are fundamental to improving customer experiences
- The benefits and challenges of customer journey orchestration
- How to successfully implement customer journey orchestration in your business
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