CX TALK: Personalisation Best Practices from Accor Hotels and Conversocial
At the Customer Experience Exchange for Europe Mike Havard, Director of Ember Services, hosted a panel discussion on personalising the customer experience. He was joined by Mariana Machado, Customer Behaviour Director at Accor Hotels, and Lauren Stewart, Marketing Director EMEA at Conversocial, as they spoke about personalisation as a key part of the CX strategy and how to deliver results on a global basis.
Watch the full panel discussion below.
For more from the Customer Experience Exchange Europe also have a look at:
- CX TALK: Customer Experience Transformation at TNT Express
- CX TALK: How Fossil Drives an Excellent Customer Service – Internally and Externally
- CX TALK: Virgin Atlantic’s Road to Customer-Centricity
- CX TALK: Accor Hotels’ Devotion to Changing the Customer Experience
- CX TALK: Nordic Choice Hotels’ Digital Retention Strategy
- CX TALK: How BT Creates a Seamless Customer Experience Across the Group
- CX TALK: How Nissan’s Internal Culture Drives Its Customer Experience
- CX TALK: LEGO’s Building Blocks to a Digital Experience