CX TALK: Accor Hotels’ Devotion to Changing the Customer Experience

Contributor:Tania Silva-Jones
Posted: 02/16/2017

Mariana Machado is the Customer Behaviour Director at Accor Hotels. In an interview at the Customer Experience Exchange Europe she spoke about:

  • The role of data in the wider customer experience
  • Linking CX initiatives with their business outcomes
  • Ensuring experience consistency across the entire group of hotels
  • Their devotion to changing the CX they're providing

Watch the full interview below

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Contributor: Tania Silva-Jones