CX TALK: Accor Hotels’ Devotion to Changing the Customer Experience

Contributor:Tania Silva-Jones
Posted: 02/16/2017


Mariana Machado is the Customer Behaviour Director at Accor Hotels. In an interview at the Customer Experience Exchange Europe she spoke about:

  • The role of data in the wider customer experience
  • Linking CX initiatives with their business outcomes
  • Ensuring experience consistency across the entire group of hotels
  • Their devotion to changing the CX they're providing


Watch the full interview below

To continue viewing this content please fill out the form below and become an CX Network member.
Already a CX Network member? Sign in below to download.
Subscribe

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

default profile icon
Contributor: Tania Silva-Jones