The Customer Experience Buyer's Guide 2017

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Your ultimate resource to the key CX investment areas for 2017 and how to make the most from your vendor partnerships.

There is no denying that in 2017 for organisations to stay ahead of their competitors and differentiate themselves within the market, they need to focus on providing an excellent customer experience. But while some elements of a CX programme can be created and managed in-house, no company can be a jack-of-all-trades.

To really grow the programme and continuously update it to keep up with changing customer needs and expectations you need to create a business plan for investment internally and partner with external experts to help you achieve your goals.

The Customer Experience Buyer’s Guide 2017 helps you with this process by providing guidance, experiences and insights from industry experts from the likes of Forrester, Disney, Virgin Atlantic, Thomas Cook, Levi Strauss & Co, and many more to help you gain the most value from working with a vendor partner.

In addition to looking at the key elements that make up a great partnership, this report also highlights the key investment priorities for global customer experience leaders in 2017. Each of these investment categories will have insights through videos, interviews and articles on how a focus on these topic areas have helped optimise organisations’ CX strategies and drive value for the entire business.

And, ultimately, how it has helped them leverage these to enhance the customer experience they’re providing.

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